I create integrated marketing campaigns that translate ideas into cohesive visual experiences across digital, print, web, social, email, and other customer touchpoints. From developing the initial creative concept and messaging through designing individual campaign assets, my focus is on maintaining a strong, recognizable direction while adapting each piece to its audience, format, and purpose.
Uni Pro is an aftermarket seating brand offering replacement seats for agricultural, construction, lawn and garden, material handling, and other equipment applications. While working with the brand at Great Northern Equipment, I helped evolve its visual identity and develop supporting brand applications designed to create a more distinctive and consistent presence across its product line.
A key part of this work was updating the existing Uni Pro logo. I developed a refreshed wordmark that retained the familiarity of the original identity while introducing stronger visual contrast and a custom seat icon that more clearly connects the brand to its product category. The updated identity was then carried into packaging and other branded materials, helping establish a more cohesive visual system that could support the brand as it continued to grow.
After developing the updated Uni Pro identity, I applied the new branding across a series of product packaging labels for more than 20 replacement seat models. Each label combined product photography with detailed product information, including product names, specifications, equipment applications, UPC codes, QR codes, and other relevant information.
Because the seats were packaged in multiple box sizes and formats, each design needed to work within different label templates while maintaining a consistent visual hierarchy and brand presentation. I adapted the layouts for each product and packaging format, organizing a large amount of technical information into labels that were clear, consistent, and easy to identify.
Building on the Uni Pro identity and packaging work I developed professionally, I expanded the brand into a self-directed campaign concept for this portfolio. The following applications explore how the established identity could translate across digital advertising, social media, ecommerce, print, and other marketing touchpoints.
